The Founder

About the Founder

“Fashion though was something I strayed into while pursuing an engineer’s quest, creativity came naturally to me. From creating games as a child to Sketching to constructing exciting clay models , i always had the zeal to “CREATE” something new and interesting . Fashion has given me the best platform to do that. Besides that, my Bengali roots have always made me envisage a woman in beauty and power together. I would love every woman to celebrate the same through our clothes.”

Sougat Paul is a NIFT Kolkata alumni of 2003. Having a vast Industry experience, he has been associated with various Indian brands and labels through numerous job associations and freelance projects. The lesser known fact about him is before he Launched his label, he was a successful Senior Lead Designer in t-shirts, denims and casual wear, with renowned Denim Brand Spykar Jeans.

His hunger to try his hands on something new made him enter the world of couture by showcasing his first successful Collection at GenNext by Lakme India Fashion Week.

For people who know him personally, know him better for his immense knowledge of world cinema and music, besides fashion. He draws inspiration from the most mundane of everyday objects to the most overwhelming ideas and concept, to create something which is true to who he is : effortless / unconventional with a dash of quirk!

He is hardly someone to follow trends, but believes in finding a way to be a wardrobe favourite.